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William Hill Sports
5 1
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Reasons to Play

  • The pedigree and peace of mind of gaming with William Hill
  • An exceptionally easy to work with website
  • Excellent on-going promotions, features and special offers
  • Brilliant live betting and lots of great live streaming action

Depost / Withdrawal

  • payments
  • payments
  • payments
  • payments
  • payments

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    Payout Percentage

    • Visual Pleasure
      out of 10
    • Ease of Use
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    • Originality
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    • Special Offers
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    • Performance
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    William Hill Sportsbook Review & Free Bets Bonuses

    They call themselves ‘The Home of Online Betting’ and have the kind of brand pedigree that’s the envy of the industry. William Hill has been in the sports betting business for over 80 years now and claims to have no less than 3 million active customers. They employ a staff-force of 16,000 spanning nine countries, they’ve been operating online for over 17 years and it’s rare to see any major sporting event without a ton of William Hill branding. As such, you’d expect them to pretty much steal the show in terms of performance, putting the rest of the industry to shame. Is this the case? Let’s find out – read for Casino Papa’s full evaluation in our William Hill Sportsbook review!

    While doing the rounds to see what folk in general have to say about William Hill Sports, it becomes apparent that not everyone shares the same high opinions of the way they do things. In fact, there’s a pretty heft amount of criticism out there doing the rounds. But at the same time, with such massive customer numbers it’s inevitable that some are going to end up disgruntled. Which is why we prefer to remain object and report back on our own findings – most of which in the case of William Hill Sports were pretty impressive to say the least.


    Contact Information

    • Customer Service
    • Email
    • Registered Office
      6/1 Waterport Place,

    Site Summary
    First of all, there’s no knocking the way William Hill Sports has been put together as a site in general. It’s a nicely familiar tale that bears all the signatures of the brand most are already more than familiar with, while presentation and navigation both score top marks. There’s a ton of information but they’ve managed to ensure it isn’t cluttered or crowded in the slightest.

    While it’s fair to say that William Hill Sports has always been primarily about football and horse racing, they nonetheless offer access to a huge list of betting markets. The full list can be found in the slightly unusual navigation bar at the top, which we actually found easier to work with than the usual sidebar. On the whole, there are 30+ sports and special events to choose from – each opening up a world of sub-lists and markets spanning every imaginable sport globally.

    As for those all-important odds, it’s noted that William Hill Sports doesn’t necessarily always offer the best margins online. But at the same time, odds are more than acceptable at all times – especially when it comes to horse racing and football. Their profit margin in basketball is one of the lowest you’ll come across at 3.5%, while this increases to a still solid 5.6% for football. One big plus point is that William Hill Sports isn’t in the habit of randomly changing its odds out of the blue – unless it makes a mistake, which is rare. They offer three odds formats: decimal, fractional and American.

    Live streaming is taken very seriously by the folks at William Hill Sports, who offer the William Hill TV (WHTV) service for members. There are hundreds of events that can be watched with the WHTV live streaming service, covering snooker, tennis, football and more. They’re also one of the few to offer a wide variety of live streaming horse racing action. WHTV can be especially useful and enjoyable for those taking part in live betting – something else that’s handled superbly at William Hill Sports. And in addition to the in-house TV service, there’s also a pretty nifty radio service that’s on air Monday to Friday from 2pm to 10pm. There are three radio broadcasts to choose from – in-play radio, shops and horse racing.

    William Hill Sports offers a truly awesome mobile sports betting app which if anything only enhances the experience further. One thing we loved was the ‘Hot Picks’ list, which basically takes you straight over to a page where you get to see what everyone else is betting on – great for picking up tips. In-play betting is available across a huge list of events – not only those broadcast on TV. We also loved their Racing Post spotlight information, along with immediate access to a list of the 10 most backed horses, which is great when placing multiple bets.

    At the time of writing, William Hill Sports was offering a free bonus bet of up to £25 in the form of a matched bet for new customers. Terms and conditions apply, but it’s certainly one of the simplest and fairest deals on the cards at the moment. Another on-going promotion we really took to was the ‘Bore Draw’ offer – basically paying out a free bet in the instance of a 0-0 finish under certain conditions. They also have a ‘Cash in My Bet’ feature, giving customers the opportunity to bail when things aren’t going to plan.

    Outside this, customer service standards are excellent and support is available 24/7. They speak multiple languages, the vast majority of popular payment types are accepted and all payments in both directions are processed very quickly and with the utmost security.

    It’s clear from public opinion that not everyone likes William Hill Sports, but we most certainly did!

    Best Features
    The whole package presented at William Hill Sportsbook is one of polished professionalism and performance. We were particularly impressed by the range of betting markets available, along with the high-quality live betting facility. In our tests, the customer service team more than lived up to expectations across the board.

    William Hill Sports is so huge and well known that it is automatically considered the yardstick by which others are measured. In our experience at least, it’s a prestigious position they’re more than worthy of.


    • As already mentioned, public opinion varies
    • Reports of poor customer service quality (though not in our experience!)


    • An enormous range of betting markets covering the conventional and unusual
    • Brilliant live betting action and plenty of live streaming
    • 24/7 customer care available in multiple languages
    • Fantastic account security and fast payments
    • Great on-going promotions and a decent welcome bonus
    • Solid overall website design and good navigation system

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