The UK’s online gambling industry is by far one of the most prosperous and successful in the world. Annual revenues have been growing consistently for some time, motivating more providers to join the party than ever before.
A Monumental Success Story
It is estimated that around 24 million people in the UK take part in gambling activities, around 50% of which prefer to gamble online. According to recent studies, over 45 percent of people in the UK gamble in one way or another every month. Though it’s also apparent that most are casual gamers at best, with the average player wagering a fairly modest £2.57 every week.
Understandably, the pandemic triggered a major surge in online gambling in the UK. The industry has grown at its fastest ever pace and even the newest operators have benefitted from the new stay-at-home lifestyle.
At the end of 2020, Entain, the owner of Ladbrokes and Coral, recorded a profit of £175m. Just one example of how well UK operators have been doing as of late.
Online gambling has evolved into one of the UK’s most profitable sectors. It generates a gross gambling yield of £5.7 billion, appealing to an astonishing one in four adults who take part in online gambling activities on a regular basis.
Mobile Continues to Top the Table
Research also suggests that smartphones remain the preferred tool of choice for those hitting online casinos and bookmakers. Tablet PCs and laptops are still widely used, but not nearly on the same level as smartphones. Smart TVs have also seen some penetration as of late, but are currently used by only 3% of online gamblers.
Despite the huge market for online casinos and gambling sites, the average UK gambler currently holds just three accounts. Younger gamblers tend to hold more accounts than their older counterparts, but this is still lower than most would have expected.
As for which providers are performing best right now, it’s the usual big-name brands that are holding the fort for the sector. Specifically, there are four major names that are currently going from strength-to-strength – all well worth checking out:
Grand Ivy Casino
This is a UK-approved operator, which along with around 150 outstanding table games has perhaps the biggest selection of slots on the web. At the time of writing, they had close to 2,000 top-name slots to choose from. The best thing about these guys, other than gaming variety, is that they look and feel just as great on mobile as they do on websites.
UK players are invited to claim a welcome bonus of up to £300 and 25 free Starburst spins, getting things off to a strong start. You can expect beautiful effects, high-quality graphics, lots of killer jackpots and immersive soundtracks from start to finish.
The casino features two of the best live-dealer providers in the business – Evolution and Pragmatic Play. The Evolution lobby is the more popular of the two, boasting more than 60 tables and broadcast in around the clock in glorious HD. Find out more information, including how to get your hands on some of the biggest and best bonuses of the moment.
This is one of the most esteemed operators in the UK, with a track record that speaks for itself. As you would expect, 888 has a stellar collection of slots, classic casino table games and exclusives under its belt.
The 888 Casino welcome bonus activates immediately after you make your first deposit. The only catch is that your first deposit has to be over £20, which isn’t too steep. Your bonus will be equal to your deposit amount up to £100. As a UK player, you may also be eligible to £88 FreePlay. As always, terms and conditions apply, so be sure to check them out before signing up.
888 Casino gives you access to 11 roulette games, 1219 slots, 250 live dealer games, and 10 blackjack games. There’s also a massive live dealer section and all the action can be enjoyed via mobile devices, with no reduction in quality.
Known primarily as a bookmaker, William Hill nonetheless delivers the goods with a simply superb casino. Everything you’d expect is right where it should be, including more than 300 slots, a fantastic range of table games, excellent customer service and flexible banking methods. Exactly what you would expect from one of the best UK betting companies.
William Hill is also a great place to head for progressive jackpot slots, of which there are around 90 available at any one time. The casino’s live dealer games include baccarat, blackjack, poker, roulette, Hi-Lo, and more, broadcasting around the clock and hosted by the most experienced professionals in the business.
There’s a dedicated William Hill app available on iOS and Android phones, but the mobile-optimised website is more than enough to enjoy what’s on offer. They also have an ever-changing array of bonuses and promotions to check out, open to new and existing customers alike.
Last up. NetBet is one of the leading casino operators in the UK and across the world. Signing up with NetBet provides access not only to an amazing online casino, but also a fantastic poker room, an extensive sportsbook and a whole bunch of lottery games.
Powered by the likes of NetEnt and Microgaming, the gaming library in its entirety is stocked with killer titles. The live casino section is also bursting at the seams with amazing real-time action, fuelled by a selection of top-name providers.
In a welcome break from the norm, NetEnt keeps its introductory bonus offers nice and simple. You get a 100% match bonus up to a maximum of £200, and your first deposit can be as low as £10. After which, there’s a long list of ongoing promotions to take advantage of, along with an outstanding loyalty program for dedicated customers.
All topped off with one of the best customer support teams in the business and a brand with the kind of pedigree that speaks for itself.
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