The advent of mobile technology has upended the traditional casino experience. A new generation of discerning gamers across the globe is turning to mobile gaming as a preferable option to the traditional desktop experience. The mobile gambling community is vast, providing punters with the quickest and easiest way to find the latest new mobile casino games from slots to bingo. The two brightest lights of all being mobile social gambling apps and mobile slots.
We’re ready to show you which of the two is the clear winner.
The World of Social Gambling
A 2018 study of gamers aged 18-70 throughout the U.S., U.K., and Australia concluded that among these, nearly 40% of PC and mobile players play some form of social casino games. What exactly is social gambling? Simply put, social gambling is gambling in a social media format. In today’s competitive market, more and more operators have been launching their casino games on popular platforms such as Facebook, Google+, and even MySpace in efforts to reach a broader gaming audience. In 2014, social gaming giant Zynga started a real money poker format on Facebook, and the plethora of free gambling apps and free social media games continues to grow.
Social media gambling apps feature casino games such as slot machines and table and specialty games such as poker, blackjack, roulette, and baccarat. Research has shown that individuals aging from 35 to 70 account for almost two thirds of the social gambling demographic, with as many as half of these players residing in the United States.
Of all the popular social media platforms for online gambling and games, Facebook is the clear favourite. Over sixty percent of social media gambling advocates access their gaming via Facebook. According to the site’s guidelines, real money gambling is only allowed in certain countries with prior approval from the company, while the majority fall into the free games category.
It is for this reason that when it comes to real money mobile casino games, social gambling apps are the punter’s favourite. While Facebook happily offers everything from free slots to hold’em, playing with friends or complete strangers across the globe, mobile social gambling apps are seeing real growth – spurring what is already estimated as a $3 billion industry.
That’s quite a lot, when taking into consideration that the majority of mobile social gambling apps or the social gambling games offered online are free. Gambling operators are often able to turn a profit by offering the option to purchase in-game items using real money.
Social casinos are able to rake in millions of dollars via mobile apps and household social media platforms like Facebook, with as much as 20% of the social gambling market using real money to fund their fun.
However, when it comes to mobile gambling, there is a clear favourite – mobile slots. Mobile slots are not only the most popular social casino game, but also the most popular casino game online. Studies conducted from 2015-2017 showed that over half of social casino players prefer mobile slots, particularly in the U.S. and Australia, where they are better known as pokies. Interestingly, bingo is the most popular social media game based in the U.K., which sticks out a hair over mobile slots in terms of percentages. Poker games via mobile or social gambling app are a close second to slots.
The 2017 study concluded that of those who play social casino games, over 40% have spent money on slot games within the past year. 10% of which are categorised as big spenders – betting with amounts equaling as much as 25% of the average monthly salary. The largest share of players prefer slots due to the variety of machines available, and the fact that they require no skill to play. While mobile card games and specialty games like roulette and bingo are popular, slots hold sway because they come with a range of features, styles, themes, varying paylines, in-game bonuses, free spins, affiliated promotions from operators and sometimes big money jackpots.
Online casino sites and apps offering real money mobile slots are becoming more creative with their approaches. Cryptocurrency withdrawals and deposits, extensive promotions for new joiners and mobile-only bonuses are becoming more commonplace all the time.
Mobile slots casinos are getting better with performance too. Enjoying stunning graphics and smooth gameplay on slots used to be limited to downloads or browser platforms. However, today’s industry standards and technological achievements have advanced so far that mobile slots apps rival many land-based slot machine offerings, all at a fraction of the cost. Not to mention, being available on the go, anytime and anyplace.
Mobile Slots and the Future of Gaming
As the world of social media games and gambling apps continues to evolve, the industry is reaching more people than ever before. This is attributed largely to the advent of smartphones and mobile devices – a boom driven by consumer demand and creative marketing strategies.
Studies have shown that the global wireless games market surpassed $16 billion in gross gaming revenue at the end of 2017. With the top operators vying for the number-one spot, offering everything from classic games to new releases has become the new norm.
Some of the top performing social gambling and gaming apps include Zynga, Big Fish Casino, Slotomania and Slotu. Zynga’s “Hit It Rich!” slots app has becoming wildly popular, second only to the likes “FarmVille”. Slotomania boasts nearly 6 million monthly active users, while others favour Big Fish. The newcomer Slotu is a spectacular online site, which features over 6,777 different state-of-the-art slot machines with no download or registration required, featuring links to mobile free slots options.
Thanks to today’s technology, players can revel in high-end graphics, stunning soundtracks and a constant stream of exciting new games. Hence, the reason why mobile has become the way to play for a new generation of gamers worldwide.
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